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Does the word marketing scare you?
(It does for most small business owners)
How should you spend your marketing budget?
What should your marketing budget be?
Does marketing make any difference?
Where do you start?
Isn’t marketing all lies anyway?
If you’ve ever thought any of these questions, then you’re not alone.
You're an expert in your chosen field - not a marketing guru.
As an ambitious owner, you want to see your business grow and succeed but you've never had any training in small business marketing. So what do you do? Look around at what others in your industry are doing, stay with what you've done before or do nothing.
But even then, how do you know if your marketing is working?
Take the guesswork out of marketing.
Peter has developed a range of workshops and resources that can give you the foundation to small business marketing that you've been looking for.
As the founder and managing director of the leading marketing and design agency, box ten, Peter has consistently helped boost sales for businesses of all sizes but his passion is giving that confidence to small business owners (after all, he owns one himself).
A presenter who is actually a qualified teacher!Peter is a qualified teacher and his unique, story-telling approach was honed through more than a decade in the classroom. Peter's workshops are jammed packed with information and ideas that will challenge and transform the way you think about marketing and you'll be amazed how much of it will stay in your memory because of the numerous real-life stories and examples that Peter uses to illustrate his points.
Marketing Workshops
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| 10 common small business marketing mistakes (and how to avoid them)
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Discover 10 common marketing mistakes that almost all small businesses are making.By reversing these common marketing mistakes you will not only dominate your competition but, in many cases, your competitors will be powerless to stop you.
N.B. This workshop is ideal to give all staff a great marketing foundation and show them how every position within your organisation is a key marketing role.
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Exponential Marketing How to double your turnover without going crazy
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Would you like to double your revenue without doubling your costs and workload and without employing another person? By using the Exponential Marketing strategy, you will discover how a growth rate of 30% is an absolutely minimum. Learn how to achieve fast exponential growth in a realistic and sustainable way. This key strategy will blow you away and change the way you think about marketing forever.
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Get all the clients that you can handle Discover Your Ideal Target Market
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Did you know that there are people who need you? Finding and focusing on a market that values what you have to offer is an essential marketing step. Defining this ideal client and then looking at finding more just like them.
Create a Unique Core Message Most prospects view one business like another. All accounting firms do the same thing, all electricians do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Find an important point of difference, one that matters to your ideal clients.
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| Develop your One Page Marketing Plan™
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A marketing plan provides the foundation for all your marketing strategies and activities. Traditionally these have been long documents that collect dust on bookshelves, but Peter has created a One Page Marketing Plan™ for small businesses that will actually get used as the backbone for all your marketing.
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Marketing Ignition Get your marketing firing on all cylinders
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This value package one day workshop is a combinition of the following workshops: • 10 common small business marketing mistakes (and how to avoid them) • Exponential Marketing • Get all the clients that you can handle • Develop your One Page Marketing Plan™
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Branding Your Business The secret that all large companies know
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Does your business stand out from the crowd? If you can create a strong brand, you will be remembered. If people don't notice you, then they can't choose you. Branding is the secret all the big companies know, but one that very few small businesses take advantage of. Learn the marketing secrets to help create a memorable brand that will dominate your market.
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Websites How to get the most from your only employee that works 24/7
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Imagine that you were going to employ a sales person to work 24/7.
For such an important position you would want the absolute best person for the job. Your website is that sales person.
Learn how to use your website to increase sales to new and existing clients everyday and night
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Powerful Proposals How to win more work and increase your price
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Never quote for a job again! A quote encourages a potential client to shop around and compare (often on price). In this workshop you will learn how to win work based on the benefits that you offer. You will even be able to increase your prices and still win more work.
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Word of Mouth Marketing Let's give them something to talk about
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Most businesses rely on word of mouth to generate new clients but very few know how to fuel it, let alone guide and control it. This course is jam-packed with techniques that will get the right people talking, saying the right things, to the right prospects. If you're looking for a quick boost to your marketing then you cannot afford to miss this workshop.
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Small Business Value Session Exponential Marketing - How to double your turnover without going crazy 10 common small business marketing mistakes
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Exponential Marketing Would you like to double your revenue without doubling your costs and workload and without employing another person? By using the Exponential Marketing strategy, you will discover how a growth rate of 30% is an absolutely minimum. Learn how to achieve fast exponential growth in a realistic and sustainable way. This key strategy will blow you away and change the way you think about marketing forever.
10 common small business marketing mistakes Discover 10 common marketing mistakes that almost all small businesses are making.By reversing these common marketing mistakes you will not only dominate your competition but, in many cases, your competitors will be powerless to stop you.
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What small business owners are saying:
"Structured progression to a logical conclusion."
Dr Vern Madden Director, The Health Advantage
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Bellevue Dorpers Shine in Dubbo
Most Successful Exhibitor – DorpersGrand Champion Dorper EweSupreme Champion White Dorper ExhibitGrand Champion White Dorper EweChampion Ram & Two Ewes – Dorper
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