Don't settle for the status quo.
Push the limits.
Question tradition.
Have fun.
Excel.
Go beyond what people expect.
Be Uncommon.

Good enough isn't good enough, because now everything is good enough. Our expectations of quality are unrealistic - and are being met every single day. We don't just want to be satisfied, we want to be blown away.
Seth Godin

Innovation distinguishes between a leader and a follower.
Steve Jobs